Browsing Doctor of Philosophy in Business Administration by Title
Now showing items 1-20 of 51
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ANALYSIS OF EFFECTS OF ADOPTION OF MARKETING ORIENTATION ON SUCCESS OF MARKETING STRATEGIES IN MICROFINANCE INSTITUTIONS IN NAIROBI -KENYA
(KABARAK UNIVERSITY, 2020-05)Successful marketing starts with a considered, well-informed marketing strategy. Contrary to earlier philosophies such as production orientation, marketing oriented organizations are driven by a shift towards a marketplace ... -
ANALYSIS OF HAX DELTA STRATEGIC POSITIONING MODEL ON PERFORMANCE OF MOBILE TELECOMMUNICATION COMPANIES IN KENYA
(KABARAK UNIVERSITY, 2018-08)The performance of any organization is intricately tied to its ability to design, master and withstand a strategic positioning, which can be collaborated with and thereby directed. Knowing what strategic position a firm ... -
ANALYSIS OF STRATEGIES LEVERAGING ON KENYA’S VISION 2030 FOR ALLEVIATING ABSOLUTE POVERTY IN BOMET COUNTY-KENYA
(KABARAK UNIVERSITY, 2018-08)Absolute poverty deprives part of the society of necessities of life -food, clothing, education, and health. Considerable economic growth must accelerate access to services like education and health for all, especially the ... -
ANALYSIS OF THE EFFECTIVENESS OF RECRUITMENT AND SELECTION PRACTICES ON THE PERFORMANCE OF PUBLIC UNIVERSITIES IN KENYA
(KABARAK UNIVERSITY, 2016-11)The Commission for University Education in Kenya recommended that Universities should be ranked so that their performances are open to public scrutiny. Sound recruitment and selection, induction and evaluation are some of ... -
ANTECEDENTS OF PUBLIC PARTICIPATION AND BUDGETARY ALLOCATION IN THE NORTH RIFT ECONOMIC BLOC COUNTIES, KENYA
(kabarak university, 2022-11)Budgetary allocation is used by most governments and public institutions as an instrument for proper management of public funds. Achieving this presupposes that the citizenry, from whose taxation governments pull funds for ... -
ASSESSMENT OF EMPLOYEE PERFORMANCE IN THE PUBLIC SERVICE IN KENYA
(KABARAK UNIVERSITY, 2017-11)The purpose of this study was to assess employee performance in the public service in Kenya. The study was guided by the following specific objectives: to examine the role of personal attributes on employee performance in ... -
AN ASSESSMENT OF THE ROLE OF CREDIT REFERENCE BUREAUS IN MITIGATING AGAINST CREDIT DEFAULT IN COMMERCIAL BANKS IN KENYA
(KABARAK UNIVERSITY, 2017-11)The study assessed the role of Credit Reference Bureaus (CRB) in mitigating default risk among commercial banks in Kenya. The objectives of the study were to analyze risk identification as a CRB role in mitigating against ... -
DETERMINANTS OF SUCCESSFUL STRATEGY IMPLEMENTATION IN SELECTED UNIVERSITIES IN KENYA
(KABARAK UNIVERSITY, 2017-10)A good strategy that is not implemented is as bad as a poor strategy. Emperical evidence postulates that organizations spend more time and effort in strategy development than in strategy implementation. This has led to ... -
EFFECT OF BRANDING STRATEGIES ON POST GRADUATE STUDENTS’ CHOICE OF UNIVERSITIES IN NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2017-11)Branding in universities are alternatives to bring differentiation in order to attract the attention of stakeholders. The problem addressed by this study was to examine how branding strategies such as internal branding ... -
EFFECT OF BRANDING STRATEGIES ON POST GRADUATE STUDENTS’ CHOICE OF UNIVERSITIES IN NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2017-11)Branding in universities are alternatives to bring differentiation in order to attract the attention of stakeholders. The problem addressed by this study was to examine how branding strategies such as internal branding ... -
EFFECT OF BUSINESS MANAGEMENT TRAINING ON FINANCIAL PERFORMANCE OF DEPOSIT TAKING SAVINGS AND CREDIT CO- OPERATIVE SOCIETIES IN KENYA
(KABARAK UNIVERSITY, 2020-11)Savings and Credit Cooperative Societies play an important role in economic development as part of the financial system. In order to increase financial inclusivity and realize Vision 2030, the Kenyan government has introduced ... -
EFFECT OF ENERGY MANAGEMENT PRACTICES ON ATTAINING COMPETITIVE ADVANTAGE AMONG MANUFACTURING FIRMS IN KENYA: A CASE OF SELECTED MANUFACTURERS IN NAIROBI COUNTY
(KABARAK UNIVERSITY, 2017-11)Studies on energy management have focused principally on environmental conservation, reduction in operation and production expenses, energy savings, lower utility bills, and minimization of energy wastage. However, the ... -
EFFECT OF FINANCIAL FACTORS ON AFFORDABILITY OF HOUSING AMONG THE LOW-INCOME HOUSEHOLDS IN NAKURU EAST AND NAKURU WEST SUB-COUNTIES, KENYA
(KABARAK UNIVERSITY, 2021-10)Access to adequate and quality housing is considered as a key economic and social right to all humans. Affordable housing is associated with a number of outcomes including; social, health, development, financial and ... -
EFFECT OF FINANCIAL MANAGEMENT PRACTICES ON THE SUSTAINABILITY OF NON-GOVERNMENTAL ORGANIZATIONS IN NAIROBI COUNTY, KENYA
(KABARAK UNIVERSITY, 2021-11)The Non-Governmental organizations are major players in the economic developments and social wellbeing within the host countries. In Kenya, the NGOs contribution was highly recognized by the government. Despite the ... -
THE EFFECT OF FOREIGN PORTFOLIO INVESTMENTS ON STOCK RETURNS IN KENYA: EVIDENCE FROM NSE LISTED FINANCIAL INSTITUTIONS
(KABARAK UNIVERSITY, 2016-11)The study focused on the effect of foreAigBnS TpoRrAtfoCliTo investments on stock returns of listed financial institutions in Kenya. Reversals of FPIs due to a shift in investor risk appetite may have a drastic impact ... -
THE EFFECT OF MANAGEMENT SUCCESSION ON CORPORATE GROWTH STRATEGY AMONG LOCAL FAMILY BUSINESSES IN THE MANUFACTURING SECTOR IN NAIROBI COUNTY
(KABARAK UNIVERSITY, 2015)Family businesses are important contributors to wealth and employment creation in any country. Indeed the economic landscape of most nations remains dominated by family firms. In Kenya, one of the Vision 2030 objectives ... -
EFFECT OF RELATIONSHIP MARKETING ORIENTATION ON CUSTOMER LOYALTY: A SURVEY OF STAR-RATED HOTELS IN NORTH RIFT, KENY
(KABARAK UNIVERSITY, 2021-11)With business rivalry getting fiercer, the most pressing issue that organizations must address is how to gain customer loyalty and maximize client lifetime value. The focus of Relationship Marketing Orientation is on ... -
EFFECT OF STRATEGIC ENTREPRENEURIAL ORIENTATION ON GROWTH OF SELECTED KENYAN EXPORT FIRMS
(KABARAK UNIVERSITY, 2018-11)Kenya adopted an export led growth of economic development following the paradigm shift in trade policy, from an inward to an outward approach documented in Sessional Paper No. 1 of 1986 on Economic Management for Renewed ... -
EFFECTS OF CORPORATE GOVERNANCE ON THE VALUE OF SELECTED FIRMS QUOTED AT THE NAIROBI SECURITY EXCHANGE KENYA.
(KABARAK UNIVERSITY, 2014-10)In the wake of recent corporate scandals. It is observed that the value of the firm keeps on changing for the worse, the question is; could it be as a result of corporate governance? .This study therefore looked at the ... -
EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND EQUITY OF LISTED COMPANIES IN KENYA
(KABARAK UNIVERSITY, 2015-08)Corporate social responsibility (CSR) is one of the marketing strategies that are widely used in the industrial arena for the purposes of creating customer awareness, enhancing product penetration into the market and ...
