Browsing School of Business and Economics by Title
Now showing items 72-87 of 87
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The Joint Effect of Creative Problem Solving and Perseverance on Micro and Small Enterprise Survival in Wakiso District, Uganda
(Kabarak Journal of Research & Innovation, 2020)This study examined the joint effect of creative problem solving (CPS) and perseverance on Micro and Small Enterprise (MSE) survival in Wakiso district, Uganda. Multiple sampling methods were used to derive a sample of ... -
Marketing Strategies that Attract and Increase Student Enrollment in Institutions of Higher Learning: Case of Private Universities in Kenya
(Kabarak University, 2012-05)University Education in Kenya has experienced tremendous growth in the last decade due to rising number of students seeking post secondary school education. A mismatch between capacity in public university and the ... -
Marketing strategies that can increase enrolment rate in Institutions of Higher Learning: A Case of Private Universities in Kenya
(2014)University Education in Kenya has experienced tremendous growth in the last decade due to rising number of students seeking post secondary school education. A mismatch between capacity in public university and the number ... -
The Mediating Influence of Bixa Ollerana Value Chain Government Policy on the Relationship between Product Strategy and sales performance
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2019-07)The main aim of this study was to assess the Mediating Influence of Bixa Ollerana Value Chain Government Policy on the Relationship between Product Strategy and sales performance. The study is based on the following ... -
Moderating Effect of Financial Innovations on the Relationship Between GDP Per Capita and Financial Performance of Commercial Banks in Kenya
(Stratford Peer Reviewed Journals and Book Publishing, 2022-09)Profitability of commercial banks in Kenya have been declining since 2010 which was largely attributed to macro-economic factors, fiscal policies introduced by central bank of Kenya and market activities such as issuance ... -
Moderating Effect Of Financial Innovations On The Relationship Between Interest Rates And Financial Performance Of Commercial Banks In Kenya
(International Journal of Innovative Finance and Economics Research, 2022-07)Profitability of commercial banks in Kenya have been declining since 2010 which was largely attributed to macro-economic factors, fiscal policies introduced by central bank of Kenya and market activities such as issuance ... -
The moderating influence of Bixa orellana value chain government policy on the relationship between promotion strategy and sales performance
(International Journal of Academic Research and Development, 2019-05)In health conscious countries mostly in Europe and America, Bixa, a natural coloring is in high demand from manufactures of butter, margarine and cheese. Bixa is also used as pigments and flavoring in confectionery flour ... -
The relationship between commodity risk, its management and financial performance of manufacturing companies in Kenya
(KABARAK UNIVERSITY, 2020-11)Commodity risk exposure and its management is critical for any business entity as the risk management tactics used impact on the financial performance of an entity. This study adopts a pragmatic approach as it sought to ... -
Relationship between Human Capital and Business Performance of Pharmaceutical Firms in Kenya
(Kabarak University, 2012-05)Human capital is a range of valuable skills and knowledge a person has accumulated over time and it is the resourcefulness that gives an organization a competitive advantage since it cannot be imitated by the competitors ... -
Relationship between Service Quality and Customer Loyalty: Evidence from Star-Rated Hotels in North Rift, Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2019-07)The tourism and hospitality sector in North Rift Kenya have grown tremendously since 2013 due to several factors, the main being the onset of the devolved systems of Government which has helped to bring more resources ... -
Risk management of selected risk categories and its effect on performance of commercial real estate properties in Kenya
(International Journal of Entrepreneurship and Project Management, 2020-01-15)Real estate is defined as land, including the air above it and the ground below it, and any buildings or structures on it. It covers residential housing, commercial offices, trading spaces such as theatres, hotels and ... -
THE ROLE NOF GENDER IN THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES. A CASE OF KILIBWONI DIVISION IN NANDI CENTRAL DIVISION IN NANDI CENTRAL DISTRICT KENYA
(kabarak university, 2014)Entrepreneurship development is increasingly becoming important in economic growth in many becoming important in economic growth in many countries. The majority of workers in the developing countries. The majority of ... -
ROLE OF TECHNOLOGY IN BUILDING SUSTAINABLE COMPETITIVE ADVANTAGE A CASE STUDY OF HOTELS IN NAKURU
(2013)Technology is easy to acquire and therefore the advantage that results from it depends on how it is exploited. When it is fully exploited, it strengthens the core capabilities of the business. Technology has become an ... -
The Role of Value-Based Management Tools on the Performance of Firms Listed in the Nairobi Securities Exchange
(Kabarak University, 2012-02)The purpose of this paper was to determine the role of value-based management tools namely the Balanced scorecard and selected organizational factors on the performance of firms listed in the Nairobi Securities Exchange. ... -
A STUDY TO REDUCE UNACCOUNTED FOR WATER (A CASE OF NZOIA WATER AND SANITATION SERVICES COMPANY)
(kabarak, 2014)Water is an important natural resource, indispensable for life and also the backbone of growth and prosperity for mankind. Kenya is a water scarce country with renewable fresh water per capita at 647m 3 against the ... -
USE OF SOCIAL MEDIA NETWORK SITES ON SERVICE DELIVERY IN HOTELS IN NAKURU TOWN
(kabarak, 2014)The importance of social media in enhancing positive relationships between customers and business cannot be gainsaid. This is because they offer new and innovative ways to communicate and network via the internet. ...
