The Joint Effect of Creative Problem Solving and Perseverance on Micro and Small Enterprise Survival in Wakiso District, Uganda
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This study examined the joint effect of creative problem solving (CPS) and perseverance on Micro and Small Enterprise (MSE) survival in Wakiso district, Uganda. Multiple sampling methods were used to derive a sample of 306 MSEs from the accessible population of 1,500 MSEs and a cross-sectional survey research design using a positivist approach were used. Questionnaires were filled out by owners/managers as units of enquiry whereas the firm was the unit of analysis. Correlation and regression analysis were used. Results revealed that CPS, perseverance and MSE survival were significant and positively related and equally accounted for 7% variance in MSE survival. MSE owner/managers need to enhance their CPS and perseverance abilities. They should utilize their inherent creative and innovative ideas when solving problems concerning their product and service offering. Similarly, they should strive to persevere at all costs during the period of adversity, stay focused on goal achievement, and face the situation head on with a winning mindset. Policies/programs to improve MSE owner/managers’ skills in perseverance and CPS abilities should also be implemented.