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EFFECT OF BRANDING STRATEGIES ON POST GRADUATE STUDENTS’ CHOICE OF UNIVERSITIES IN NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2017-11)
Branding in universities are alternatives to bring differentiation in order to attract the attention of stakeholders. The problem addressed by this study was to examine how branding strategies such as internal branding ...
STRATEGIC MANAGEMENT PRACTICES, INTERNAL ORGANIZATIONAL FACTORS AND DISASTER MANAGEMENT IN KENYA: A CASE OF NATIONAL GOVERNMENT DEPARTMENTS
(KABARAK UNIVERSITY, 2021-10)
In the past few decades, Kenya, like other African country, has reported a surge in the
number of disasters. Kenya’s response to disasters has been ad-hoc and uncoordinated. The
institutional and legal frameworks on ...
EFFECTS OF SPORTS SPONSORSHIP ON PERFORMANCE OF KENYAN FIRMS INVOLVED IN SPORTS
(KABARAK UNIVERSITY, 2014-10)
Many companies make investment to sponsor the big sports events such as Olympics, world Cup and popular sports games. Effective promotional strategy involves strategic decisions about five factors target audience, objective ...
EFFECTIVENESS OF AGENCY BANKING IN ENHANCING COMPETITIVE STRATEGY IN BANKING SECTOR: A CASE OF KENYA COMMERCIAL BANK IN NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2016-11)
This study examined the ways in which the KCB Mtaani (agency banking) has been used as a competitive strategy at KCB through the enhancement of the financial inclusion within Nakuru County. The need for a competitive ...
INVESTIGATING SELECTED EGOCENTRIC USERS ON SOCIAL MEDIA PLATFORMS USING SOCIAL NETWORK ANALYSIS IN MINING FORENSIC EVIDENCE FOR LAW ENFORCEMENT IN KENYA
(KABARAK UNIVERSITY, 2017-10)
Investigation of social media using social network theory is a new powerful tool that will aid and ease law enforcement agencies in multi-faceted ways in this ever evolving digital landscape. It is against this backdrop ...
TOWARDS WHOLE PERSON HEALTHCARE FOR FEMALE SEX WORKERS IN BOMET COUNTY, KENYA: IDENTIFY THE UNMET HEALTH NEEDS
(KABARAK UNIVERSITY, 2020-11)
Background: Female Sex Workers (FSWs) have complex health needs that predispose them to a higher morbidity and mortality risk than the general population. They have unbounded challenges for example stigma and social exclusion ...
AGENCY BANKING AND NON FINANCIAL PERFORMANCE OF COMMERCIAL BANKS IN KENYA: EVIDENCE FROM BANK AGENTS IN NAKURU CENTRAL BUSINESS DISTRICT
(KABARAK UNIVERSITY, 2015-11)
The purpose of this study was to investigate agency banking and its effect on non-financial performance of Commercial Banks in Kenya. More specifically, the study sought to establish the extent to which system security, ...
EFFECT OF CREDIT RISK MANAGEMENT PRACTICES ON LOAN PERFORMANCE OF WOMEN ENTERPRISE FUND IN KENYA: A SURVEY OF WOMEN GROUPS IN NAKURU TOWN SUB-COUNTY
(KABARAK UNIVERSITY, 2018-11)
Women Enterprise Fund as any other credit business is exposed to credit risks. Credit advanced to women by WEF come along with credit risk challenges. How the fund has handled these risks challenges among women is not ...
EFFECT OF ORGANIZATIONAL CULTURE ON LEADING STRATEGIC CHANGE IN PUBLIC SECONDARY SCHOOLS IN NAKURU SUB-COUNTY, NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2015-11)
The purpose of this study was to investigate the effect of school culture on leading strategic change in public secondary schools especially in Nakuru Sub-County. The specific objectives were to examine the effect of goal ...
INTERNAL AUDIT FUNCTION AND ITS INFLUENCE ON ORGANIZATIONAL PERFORMANCE OF SEMI AUTONOMOUS AGENCIES IN THE STATE DEPARTMENT OF ENERGY IN NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2018-09)
Semi-autonomous government agencies within the state department of energy are critical to the taxpayer and the government for efficiency in public service delivery. Diverse studies have examined the role of internal audit ...