CROSS CULTURAL ADAPTATION OF FOREIGN TRADERS IN KENYA INFORMAL MARKET

Abstract

With globalization-no physical/geographical boundaries, hence intercultural communication is part of our daily life, (Neuliep, 2009) thus a necessary concern. -Kenya is home for diff. societies and cultures  Studies have shown that adaptation in new cultural environments hindered by adjustment challenges such as culture shock (Oberg,1954), communication challenges  There is need to address the adaptation challenges in order to enhance intercultural communication competence in the near reality era of globalization.