CROSS CULTURAL ADAPTATION OF FOREIGN TRADERS IN KENYA INFORMAL MARKET
MUCHURA, AGNES W.
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With globalization-no physical/geographical boundaries, hence intercultural communication is part of our daily life, (Neuliep, 2009) thus a necessary concern. -Kenya is home for diff. societies and cultures Studies have shown that adaptation in new cultural environments hindered by adjustment challenges such as culture shock (Oberg,1954), communication challenges There is need to address the adaptation challenges in order to enhance intercultural communication competence in the near reality era of globalization.