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    CROSS CULTURAL ADAPTATION OF FOREIGN TRADERS IN KENYA INFORMAL MARKET

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    Date
    2015-03-19
    Author
    MUCHURA, AGNES W.
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    Abstract
    With globalization-no physical/geographical boundaries, hence intercultural communication is part of our daily life, (Neuliep, 2009) thus a necessary concern. -Kenya is home for diff. societies and cultures  Studies have shown that adaptation in new cultural environments hindered by adjustment challenges such as culture shock (Oberg,1954), communication challenges  There is need to address the adaptation challenges in order to enhance intercultural communication competence in the near reality era of globalization.
    URI
    http://ir.kabarak.ac.ke/handle/123456789/846
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    • Department of Commerce [18]

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