Editon Consortium Journal of Business and Management Studies (ECJBMS) Influence of Guerrilla Skills on Micro and Small Enterprise Survival in Wakiso District, Uganda.

Abstract

This study examined the influence of Guerrilla skills on Micro and Small Enterprise (MSE) survival in Wakiso district, Uganda. The objective of the study was to establish the influence of guerrilla skills on profitability, stability and continuous resource availability of the Micro and Small Enterprises in Wakiso District, Uganda. Multiple sampling methods were used to derive a sample of 306 MSEs and a cross-sectional survey research design was used and adopted a positivist approach. The study used quantitative approaches which involved descriptive analysis (frequencies, percentages tables) and inferential statistics (linear regression). Raw data was captured into SPSS (version 16). Results revealed that Guerrilla skills had a positive and statistically significant influence on profitability, stability and continuous resource availability leading to increased enterprise survival. It also revealed that guerrilla skills have a positive and statistically significant influence on the survival of MSEs in Wakiso district, Uganda and accounted for 29.6 per cent of the variation in Micro and Small enterprise survival. MSE owner/managers need to develop, improve and utilize guerrilla skills in running their businesses. They should utilize resources within their surrounding maximally and be ahead of the competitors by utilizing unconventional low-cost tactics not known to their competitors and are difficult to copy. Similarly, programs to improve MSE owners/managers' guerrilla skills be implemented to enhance MSE survival. Curriculum developers need to design programs that will involve learners to apply guerrilla skills.