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dc.contributor.authorMUCHURA, AGNES W.
dc.date.accessioned2022-03-31T07:18:28Z
dc.date.available2022-03-31T07:18:28Z
dc.date.issued2015-03-19
dc.identifier.urihttp://ir.kabarak.ac.ke/handle/123456789/846
dc.description.abstractWith globalization-no physical/geographical boundaries, hence intercultural communication is part of our daily life, (Neuliep, 2009) thus a necessary concern. -Kenya is home for diff. societies and cultures  Studies have shown that adaptation in new cultural environments hindered by adjustment challenges such as culture shock (Oberg,1954), communication challenges  There is need to address the adaptation challenges in order to enhance intercultural communication competence in the near reality era of globalization.en_US
dc.language.isoenen_US
dc.publisherKabarak universityen_US
dc.subjectCROSS CULTURAL ADAPTATIONen_US
dc.titleCROSS CULTURAL ADAPTATION OF FOREIGN TRADERS IN KENYA INFORMAL MARKETen_US


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