Browsing Doctor of Philosophy in Business Administration by Subject "Sales Performance"
Now showing items 1-1 of 1
-
INFLUENCE OF MARKETING MIX STRATEGIES ON SALES PERFORMANCE OF BIXA ORELLANA AMONG SMALL SCALE FARMERS IN KWALE COUNTY, KENYA
(KABARAK UNIVERSITY, 2021-06)Bixa Orellana, a natural food-colour, is in high demand in both local and international markets due to its health benefits. The sales performance of the crop remains relatively low in Kenya despite its potential contribution ...