Browsing Doctor of Philosophy in Business Administration by Subject "Marketing Communication, Persuasion, Consumer Choice, Consumer Involvement, Consumer Involvement Theory, Elaboration Likelihood Model."
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AN EVALUATION OF THE RELATIONSHIP BETWEEN PERSUASION AND CHOICE OF DAILY NEWSPAPER BY READERS IN KENYA
(KABARAK UNIVERSITY, 2016-10)An average consumer is exposed to a range of persuasion marketer generated communications seeking to get his/her attention and elicit some desired response. This communications may make decision making less demanding ...
