Browsing Doctor of Philosophy in Business Administration by Subject "CSR; Brand Equity; Sales Volume Increase; Product extension and Consumer Numbers Increase."

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EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND EQUITY OF LISTED COMPANIES IN KENYA

KHAMAH, HASSAN ALI (KABARAK UNIVERSITY, 2015-08)

Corporate social responsibility (CSR) is one of the marketing strategies that are widely used in the industrial arena for the purposes of creating customer awareness, enhancing product penetration into the market and ...