Browsing Business Administration by Title
Now showing items 40-48 of 48
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The Mediating Influence of Bixa Ollerana Value Chain Government Policy on the Relationship between Product Strategy and sales performance
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2019-07)The main aim of this study was to assess the Mediating Influence of Bixa Ollerana Value Chain Government Policy on the Relationship between Product Strategy and sales performance. The study is based on the following ... -
Moderating Effect of Financial Innovations on the Relationship Between GDP Per Capita and Financial Performance of Commercial Banks in Kenya
(Stratford Peer Reviewed Journals and Book Publishing, 2022-09)Profitability of commercial banks in Kenya have been declining since 2010 which was largely attributed to macro-economic factors, fiscal policies introduced by central bank of Kenya and market activities such as issuance ... -
Moderating Effect Of Financial Innovations On The Relationship Between Interest Rates And Financial Performance Of Commercial Banks In Kenya
(International Journal of Innovative Finance and Economics Research, 2022-07)Profitability of commercial banks in Kenya have been declining since 2010 which was largely attributed to macro-economic factors, fiscal policies introduced by central bank of Kenya and market activities such as issuance ... -
The moderating influence of Bixa orellana value chain government policy on the relationship between promotion strategy and sales performance
(International Journal of Academic Research and Development, 2019-05)In health conscious countries mostly in Europe and America, Bixa, a natural coloring is in high demand from manufactures of butter, margarine and cheese. Bixa is also used as pigments and flavoring in confectionery flour ... -
The relationship between commodity risk, its management and financial performance of manufacturing companies in Kenya
(KABARAK UNIVERSITY, 2020-11)Commodity risk exposure and its management is critical for any business entity as the risk management tactics used impact on the financial performance of an entity. This study adopts a pragmatic approach as it sought to ... -
Relationship between Service Quality and Customer Loyalty: Evidence from Star-Rated Hotels in North Rift, Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2019-07)The tourism and hospitality sector in North Rift Kenya have grown tremendously since 2013 due to several factors, the main being the onset of the devolved systems of Government which has helped to bring more resources ... -
Risk management of selected risk categories and its effect on performance of commercial real estate properties in Kenya
(International Journal of Entrepreneurship and Project Management, 2020-01-15)Real estate is defined as land, including the air above it and the ground below it, and any buildings or structures on it. It covers residential housing, commercial offices, trading spaces such as theatres, hotels and ... -
ROLE OF TECHNOLOGY IN BUILDING SUSTAINABLE COMPETITIVE ADVANTAGE A CASE STUDY OF HOTELS IN NAKURU
(2013)Technology is easy to acquire and therefore the advantage that results from it depends on how it is exploited. When it is fully exploited, it strengthens the core capabilities of the business. Technology has become an ... -
USE OF SOCIAL MEDIA NETWORK SITES ON SERVICE DELIVERY IN HOTELS IN NAKURU TOWN
(kabarak, 2014)The importance of social media in enhancing positive relationships between customers and business cannot be gainsaid. This is because they offer new and innovative ways to communicate and network via the internet. ...