Browsing 9th Annual Conference Kabarak University 2019 by Subject "Customer Orientation, Identification of customer needs, Customer service charter, Customer appreciation."

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Effect Of Customer Focus On Success Of Marketing Strategies Of Microfinance Institutions In Kenya

Nduati, Gidraph; Kamau, Geoffrey (KABARAK UNIVERSITY, 2019-09)

Customer focus is one of components of marketing orientation. Its philosophy is based on the supremacy of the customer thus the need to focus on the determination of customer needs and wants. Organizations which endeavor ...