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    Browsing Conference Papers by Author "Nduati, Gidraph"

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        Effect Of Customer Focus On Success Of Marketing Strategies Of Microfinance Institutions In Kenya 

        Nduati, Gidraph; Kamau, Geoffrey (KABARAK UNIVERSITY, 2019-09)
        Customer focus is one of components of marketing orientation. Its philosophy is based on the supremacy of the customer thus the need to focus on the determination of customer needs and wants. Organizations which endeavor ...

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