THE 4TH INTERNATIONAL RESEARCH CONFERENCE FOR MASS COMMUNICATION

Abstract

Abstract 1:Combating Deepfakes and Misinformation in Mass Communication: Strategies for Ethical AI Regulation and Governance Abstract 2: The Role of Artificial Intelligence in Election Campaign Strategies. Ethical Challenges and implications for Public Trust Abstract 3: Combatting deepfakes and misinformation: AI as both a challenge and solution Abstract 4: Prebunking Disinformation in Social Media: Inoculating Youths for Digital Hygiene in Kenya Abstract 5: Harmonizing innovation and ethics: An exploration of AI-driven public relations practice at Daystar University, Kenya Abstract 6: Saving the future, now, through Media Information Literacy Abstract 7 : Artificial Intelligence and the Proliferation of Synthetic Content: The Hits and Misses. Abstract 8: AI in Public Relations: Striking the balance between Automation and Authenticity Abstract 9: Media, Artificial Intelligence (AI) and Traditional Medicine Abstract 10: Content Creation in the Digital Economy: TikTok and the Rise of Music Skit in Southwestern Nigeria Abstract 11: AIEnhanced Social Media Adoption: A MultipleCase Study of Kenyan Organizations Enhancing Internal Communication and Public Relations Engagement Abstract 12: The Sonic Doppelgänger: AI Voice Cloning and the Reconfiguration of Musical Identity in the Global and African Soundscape Abstract 13 : I, Audio and Music in the Evolution of Political Communication: Propaganda or Innovation? Abstract 14: Intelligence and the Battle for Authenticity: Safeguarding truth in the Digital Age Abstract 15: Deepfake in Kenyan Media Landscape: Assessing Awareness, Detection Capacity, and Training Needs ong Communication Practitioners Abstract 16: Kenyan Journalists’ Perceptions of Capacity-Building Initiatives in Combating Misinformation Abstract 17: The Role of Artificial Intelligence in Transforming Music Education Abstract 18: Artificial Intelligence and the Future of Media Education: Reshaping Curriculum for Emerging Technologies Abstract 19: The Role Of Artificial Intelligence in News Gathering and Dissemination in the Digital Age