The role of financial service accessibility as a growth strategy at equity bank has received considerable attention in the last twenty five years showing effective connection. The specific objective therefore was to assess ...

This study analyses the relationship between corporate social responsibility and brand equity of Universities in Kenya. Many corporations seem to engage in socially responsible behavior as part of their normal business ...

The performance of small and medium enterprises (SMEs) is considered one of the driving forces for developing countries like Kenya, where the economy has benefitted greatly from the contribution of SMEs. The traditional ...

Firms have always sought ways to gain a competitive advantage over their competitors; one avenue that firms have pursued to improve their competitive position in this new business environment is to increase the role of ...