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    THE ROLE OF FINANCIAL SERVICE ACCESSIBILITY AS A GROWTH STRATEGY IN COMMERCIAL BANKS: A CASE STUDY OF EQUITY BANK NAKURU TOWN 

    MUKHWANA, ANTONY LITABAS (KABARAK UNIVERSITY, 2016)
    The role of financial service accessibility as a growth strategy at equity bank has received considerable attention in the last twenty five years showing effective connection. The specific objective therefore was to assess ...
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    ANALYSIS OF RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND BRAND EQUITY OF SELECTED UNIVERSITIES IN KENYA 

    WAMBAYI, LORNA (KABARAK UNIVERSITY, 2016-11)
    This study analyses the relationship between corporate social responsibility and brand equity of Universities in Kenya. Many corporations seem to engage in socially responsible behavior as part of their normal business ...
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    THE ROLE OF MICRO FINANCE INSTITUTIONS SERVICES ON THE ACHIEVEMENT OF STRATEGIC OBJECTIVES IN SELECTED SMALL AND MEDIUM ENTERPRISES IN NAKURU TOWN, KENYA 

    KIPKOSGEI, NIXON KIMUTAI (KABARAK UNIVERSITY, 2016-11)
    The performance of small and medium enterprises (SMEs) is considered one of the driving forces for developing countries like Kenya, where the economy has benefitted greatly from the contribution of SMEs. The traditional ...
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    EFFECT OF BUSINESS PROCESS OUTSOURCING AS A STRATEGIC TOOL ON FINANCIAL PERFORMANCE OF SELECTED FIRMS IN NAKURU COUNTY 

    KAIYONI, MARRION OLEDAMA (KABARAK UNIVERSITY, 2016-11)
    Firms have always sought ways to gain a competitive advantage over their competitors; one avenue that firms have pursued to improve their competitive position in this new business environment is to increase the role of ...
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    AuthorAENGWO, KELVIN (2)CHESANG, EVANS KIMUTAI (2)JUMA, DELPHINE AKINYI (2)KAIYONI, MARRION OLEDAMA (2)KARANI, LUCYANN MUTHONI (2)KIPKOSGEI, NIXON KIMUTAI (2)KIPROP, ISAAC KIPRONO (2)KIPSANG, NOELA JEPKORIR (2)KIPTIONY, NICKSON KIPTISIA (2)KONGA, GIVANS KIPROTICH (2)... View MoreSubjectAgency banking, Commercial Banks, Credit reference bureaus, Deposit protection, Delivery channels, Mobile banking, Profitability and Support infrastructure (2)Brand Equity, Corporate Social Responsibility, Economic Responsibilities, Ethical Responsibilities, Legal Responsibilities, Philanthropic Responsibilities, Stakeholders (2)Business process outsourcing, strategy, fire safety, legal services, fumigation services, security, firm performance, hotels, manufacturing firms. (2)Collaborations, Colleges, Competitiveness, Strategy, Universities (2)Competitive strategies, performance, cost leadership, product differentiation, focus strategy. (2)Credit Reference Bureau, Deposit Taking Micro-Finance, Writing off, and Recoveries. (2)Demographics, accessibility, quality, choice, service and cost (2)Deposit Taking SACCOs, Financial Performance, Information Technology, Interest Rate charged by SACCO, loan repayment, Competition from Commercial Banks (2)Determinants of choice, mobile phone brands, university students, Nakuru, Kenya. (2)Financial service accessibility, funding opportunity, Product development, diversification, market development, commercial banks, growth strategy. (2)... View MoreDate Issued
    2016 (74)
    Has File(s)Yes (74)

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    Kabarak University Libraries
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