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    EFFECTS OF DIFFERENTIATION STRATEGY ON SALES PERFORMANCE IN SUPERMARKETS IN NAKURU TOWN CENTRAL BUSINESS DISTRICT 

    KAMAU, JANE K. (Kabarak university, 2013)
    Many business firms in Kenya strive for differentiation as a strategy aimed at maximizing sales performance as a result of increased cut-throat business competition in the market. Supermarkets in Nakuru town, have ...
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    AuthorCHEPKEMOI, PENVILIA (1)KAMAU, JANE K. (1)KIMANI, MWANGI JOSEPH (1)MUNYUNY, TABITHA CHEBET (1)Mwendwa, Wambua Geoffrey (1)MWOHE, KARANGA (1)NDEGWA, DAVID NDIRANGU (1)PATRICK, KIPTOO K. (1)SIFUNA, WANYAMA ENOCK (1)TOO, EDWIN KIMUTAI (1)... View MoreSubjectANALYSIS OF THE EFFECTS OF CAPITAL (1)EFFECT OF DEBT FINANCING (1)EFFECT OF FUND MANAGEMENT (1)EFFECT OF ORGANIZATIONAL LEADERSHIP (1)EFFECTIVE STRATEGIES OF MANAGING GENERATION “Y” (1)EFFECTS OF DIFFERENTIATION (1)EFFECTS OF FINANCING CONSTRAINTS (1)FACTORS INFLUENCING IMPLEMENTATION OF STRATEGIC PLAN (1)HR Practices, Academic Performance, Motivation, Work Environment, Performance Management and Public Schools (1)Retention, quality of education, academic staff, faith based private universities, staff development, terms of service, workload, and working environment. (1)... View MoreDate Issued
    2013 (11)
    Has File(s)Yes (11)

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