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INFLUENCE OF ADVERTISING THROUGH MEDIA ON CONSUMERS’ ATTITUDE: A COMPARISON OF ONLINE AND OFFLINE CHANNELS USED BY SELECTED COMMERCIAL BANKS IN NAIROBI COUNTY, KENYA
(KABARAK UNIVERSITY, 2020-10)
The media landscape in Kenya has changed over time with more internet-enabled channels, giving marketers a wide range of communication mediums to advertise through. This has made institutions to push their advertising ...
TOWARDS WHOLE PERSON HEALTHCARE FOR FEMALE SEX WORKERS IN BOMET COUNTY, KENYA: IDENTIFY THE UNMET HEALTH NEEDS
(KABARAK UNIVERSITY, 2020-11)
Background: Female Sex Workers (FSWs) have complex health needs that predispose them to a higher morbidity and mortality risk than the general population. They have unbounded challenges for example stigma and social exclusion ...
INFLUENCE OF JOB CONTEXT FACTORS ON JOB SATISFACTION AMONG PUBLIC SECONDARY SCHOOL TEACHERS IN NAKURU WEST SUB COUNTY, KENYA
(KABARAK UNIVERSITY, 2020-02)
Job satisfaction is the perceptions of fulfillment derived from day-to-day work activities and is the ultimate reward to employees in an organization. Job satisfaction among public secondary school teachers plays a key ...
ANALYSIS OF EFFECTS OF ADOPTION OF MARKETING ORIENTATION ON SUCCESS OF MARKETING STRATEGIES IN MICROFINANCE INSTITUTIONS IN NAIROBI -KENYA
(KABARAK UNIVERSITY, 2020-05)
Successful marketing starts with a considered, well-informed marketing strategy. Contrary to earlier philosophies such as production orientation, marketing oriented organizations are driven by a shift towards a marketplace ...
GENDER EQUITY: SECONDARY SCHOOL WOMEN MUSIC EDUCATORS’ EXPERIENCES IN BUNGOMA COUNTY
(KABARAK UNIVERSITY, 2020-12)
There are a number of factors that influence the experiences of men and women music educators. One of these factors, based on assigned and assumed roles, is gender that affects the music practices in schools, workshops, ...
EFFECT OF STRATEGIC LEADERSHIP ON ORGANIZATIONAL PERFORMANCE OF FAMILY OWNED BUSINESSES IN NAKURU EAST SUB COUNTY, KENYA
(KABARAK UNIVERSITY, 2020)
Family owned businesses play a crucial role in the economy through employment creation, income generation and also in accumulation of wealth. However, the family owned businesses face performance challenges such as poor ...
INFLUENCE OF WORKPLACE ENVIRONMENT ON TRANSFER OF LEARNED SKILLS IN STATE CORPORATIONS IN KENYA
(KABARAK UNIVERSITY, 2020-11)
The success of any training programme can be gauged by the extent to which learned skills are transferred back to the workplace and utilized by employees. This study sought to assess the influence of workplace environment ...
RELATIONSHIP BETWEEN SELECTED UNIVERSITY CULTURES AND STUDENT RETENTION IN CHARTERED CHRISTIAN UNIVERSITIES IN KENYA
(KABARAK UNIVERSITY, 2020-02)
This study sought to address the problem of low student retention in Chartered Christian
Universities in Kenya. University cultures make up the academic and social
environment in any university and are therefore key to ...
DIETARY PRACTICES, NUTRITION AND HEALTH STATUS OF INFANTS BORN TO ADOLESCENT MOTHERS IN TRANSMARA WEST, NAROK COUNTY, KENYA
(KABARAK UNIVERSITY, 2020-12)
Globally, adolescent motherhood remains a challenge because they are unprepared for childcare hence putting their infants at risk of malnutrition. In order to prevent the occurrence of common illnesses, infants should be ...
FINANCIAL INCLUSION DETERMINANTS AND THEIR EFFECT ON UTILISATION OF FORMAL FINANCIAL SERVICES BY SMALLHOLDER FARMERS IN KENYA
(KABARAK UNIVERSITY, 2020-09)
Kenya’s financial services sector has witnessed significant technological revolution in the
past decade resulting to new financial products. Whereas 80 percent of Kenyan adults owned
a formal bank account as at 2019, the ...