Browsing Department of Mathematics and Actuarial Science by Title
Now showing items 2-2 of 2
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SMES' ADOPTION OF WEB-BASED MARKETING: EMPIRICAL EVIDENCE FROM KENYA
(Kabarak University, 2014)This paper explores adoption of web-based marketing services in Nakuru Municipality, Kenya. The technology adoption model, theory of planned behavior and diffusion of innovation were used to support the study. An explanatory ...