Browsing by Author "Ochieng, Erick"

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    • THE 4TH INTERNATIONAL RESEARCH CONFERENCE FOR MASS COMMUNICATION 

      Karanja, Jackson; Ndonye, Michael; Ochieng, Erick; Mbatia, Benjamin; Chelanga't, Kimibel; Maina, Jane; Mochere, Joyce M.; Masaa, Rose; Ratemo Oira, Caleb; Mbatha, Blessing; Moraa Omayo, Faith; Kipyegon KIRUI, Amon; Kadupe, Sofola; Monyenye, Kirotwa Sheila; Karanja, James Mburu; Ngoge, Geoffrey; Odundo, Patrick; Muchiri, Agnes; Bosibori, Florence; Nangulu, Moses; Eboi, Ann; Ratzinger Pius, Benedict; Mwakalinga, Asajile; Naftali, Murgor (Kabarak University, 2025-06-16)
      Abstract 1:Combating Deepfakes and Misinformation in Mass Communication: Strategies for Ethical AI Regulation and Governance Abstract 2: The Role of Artificial Intelligence in Election Campaign Strategies. Ethical ...