Information systems (IS) for competitive intelligence (CI) in small and medium enterprises

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dc.contributor.authorDinda, Wilkister
dc.date.accessioned2021-10-29T09:48:04Z
dc.date.available2021-10-29T09:48:04Z
dc.date.issued2016
dc.description.abstractInformation systems have emerged to be a powerful tool for driving competitive advantage for firms Prior research has shown that very few SMEs use the analytical power of IS to drive their performance especially in developing economies This has been blamed on the overall cost of adopting and maintaining information systems The essence of CI is to use your competitors data to drive your market strategyen_US
dc.identifier.urihttp://ir.kabarak.ac.ke/handle/123456789/744
dc.language.isoenen_US
dc.publisherKabarak Universityen_US
dc.subjectsystemsen_US
dc.subjectintelligenceen_US
dc.subjectenterprises.en_US
dc.titleInformation systems (IS) for competitive intelligence (CI) in small and medium enterprisesen_US
dc.typePresentationen_US

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6th Annual Conference Kabarak University 2016