THE EFFECT OF TRUST AND COMMITMENT ON CUSTOMER SATISFACTION AMONG PRINTING FIRMS IN NAKURU COUNTY, KENYA

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dc.contributor.authorWilson, Lochomoi
dc.date.accessioned2021-10-29T10:14:47Z
dc.date.available2021-10-29T10:14:47Z
dc.date.issued2016
dc.description.abstractToday’s marketing approaches is characterized by the narrow focus of attracting new customers and increasing the sales in order to deliver competitive advantage. As a strategic response, the business leaders are embracing approaches that aim at establishing sustainable and profitable relationships with their customers.en_US
dc.identifier.urihttp://ir.kabarak.ac.ke/handle/123456789/750
dc.language.isoenen_US
dc.publisherKabarak Universityen_US
dc.subjectTRUST AND COMMITMENTen_US
dc.subjectPRINTING FIRMSen_US
dc.titleTHE EFFECT OF TRUST AND COMMITMENT ON CUSTOMER SATISFACTION AMONG PRINTING FIRMS IN NAKURU COUNTY, KENYAen_US
dc.typePresentationen_US

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6th Annual Conference Kabarak University 2016