THE EFFECT OF VALUE ADDED SERVICES ON THE FINANCIAL PERFORMANCE OF THE MOBILE MERCHANT SERVICES PLATFORM ENTERPRISES IN NAKURU, KENYA

Abstract

Mobile money has become a very prominent payment used by many enterprises in Kenya whose significance has not received the necessary research investigation. The aim of this study was to find out the effect of Value Added Services available on the mobile money platform to financial performance of small and medium enterprises. The study adopted explanatory research design. Stratified sampling technique used to sample SMEs in Nakuru town. The study established no significant linear relationship between value added services of mobile money merchant services and financial performance of small and medium enterprises in Nakuru Town, (=0.069, p>0.422). Thus the hypothesis H0 that value added services of mobile money merchant services does not significantly affect financial performance of small and medium enterprises in Nakuru Town was accepted. Based on the findings, recommendations were made.