The Effect of Strategy Implementation on Firms’ Performance in Kenya a Case of Clearing and Forwarding Firms in Nairobi County

Abstract

The main objective of the study sought to fill the gap on factors affecting strategy implementation on organizational performance of clearing and forwarding firms in Nairobi Kenya. The study adopted descriptive research study. The target population was 184 managers from operations and general managers in 80 clearing and forwarding firms in Nairobi Kenya. The study majorly targeted 80 operations managers and 104 general managers. Simple random sampling was used to pick 80 clearing and forwarding firms in Nairobi Kenya while census technique to include all 80 operation mangers and 104 general managers in 80 clearing and forwarding firms in Nairobi Kenya. The questionnaires were used to collect the primary data desirable for the study. The study collected primary data using questionnaires. Piloting was also utilized to improve face validity by assisting the researcher in identifying items in the study instrument that may be confusing in eliciting meaningful information. Cronbach’s Alpha was used as an internal consistency technique. Quantitative data was analyzed by use of Statistical Package for Social Sciences (SPSS) version 25. Both descriptive and inferential statistics were used in the study. Descriptive statistics involved the use of percentages, frequencies, measures of central tendencies (mean), and measures of dispersion (standard deviation). From the findings, there is a positive significant relationship between organization culture and performance of clearing and forwarding firms in Nairobi as shown by a regression coefficient of 0.083. The results also indicate that there is a positive significant relationship between organization culture and performance of clearing and forwarding firms in Nairobi as shown by a regression coefficient of 0.115. The findings indicated that there is a positive association between organization leadership and performance of clearing and forwarding firms in Nairobi as shown by a correlation coefficient of 0.462 and a p-value of 0.001. The p-value is less than 0.05 and hence the association was significant.