Browsing Master of Business Administration (MBA) by Subject "Competitive strategies, performance, cost leadership, product differentiation, focus strategy."
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AN ASSESMENT OF COMPETITIVE STRATEGIES ON PERFORMANCE OF HOTEL BUSINESSES IN NAKURU TOWN, KENYA
(KABARAK UNIVERSITY, 2016-11)The hotel and tourism industry contributes a significant proportion of country employment and earnings in developing economies. In Kenya the hotel and Tourism sector contributes 14% of the Gross Domestic Product. Nakuru ... -
AN ASSESMENT OF COMPETITIVE STRATEGIES ON PERFORMANCE OF HOTEL BUSINESSES IN NAKURU TOWN, KENYA
(KABARAK UNIVERSITY, 2016-11)The hotel and tourism industry contributes a significant proportion of country employment and earnings in developing economies. In Kenya the hotel and Tourism sector contributes 14% of the Gross Domestic Product. Nakuru ...