Browsing Master of Business Administration (MBA) by Author "9f3d364e-20f3-4516-838c-66dba5226f26"
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ANALYSIS OF RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND BRAND EQUITY OF SELECTED UNIVERSITIES IN KENYA
WAMBAYI, LORNA (KABARAK UNIVERSITY, 2016-11)This study analyses the relationship between corporate social responsibility and brand equity of Universities in Kenya. Many corporations seem to engage in socially responsible behavior as part of their normal business ... -
ANALYSIS OF RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND BRAND EQUITY OF SELECTED UNIVERSITIES IN KENYA
WAMBAYI, LORNA (KABARAK UNIVERSITY, 2016-11)This study analyses the relationship between corporate social responsibility and brand equity of Universities in Kenya. Many corporations seem to engage in socially responsible behavior as part of their normal business ...