Browsing Doctorate Theses and dissertation by Issue Date
Now showing items 81-100 of 123
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ANALYSIS OF EFFECTS OF ADOPTION OF MARKETING ORIENTATION ON SUCCESS OF MARKETING STRATEGIES IN MICROFINANCE INSTITUTIONS IN NAIROBI -KENYA
(KABARAK UNIVERSITY, 2020-05)Successful marketing starts with a considered, well-informed marketing strategy. Contrary to earlier philosophies such as production orientation, marketing oriented organizations are driven by a shift towards a marketplace ... -
FINANCIAL INCLUSION DETERMINANTS AND THEIR EFFECT ON UTILISATION OF FORMAL FINANCIAL SERVICES BY SMALLHOLDER FARMERS IN KENYA
(KABARAK UNIVERSITY, 2020-09)Kenya’s financial services sector has witnessed significant technological revolution in the past decade resulting to new financial products. Whereas 80 percent of Kenyan adults owned a formal bank account as at 2019, the ... -
INFLUENCE OF ADVERTISING THROUGH MEDIA ON CONSUMERS’ ATTITUDE: A COMPARISON OF ONLINE AND OFFLINE CHANNELS USED BY SELECTED COMMERCIAL BANKS IN NAIROBI COUNTY, KENYA
(KABARAK UNIVERSITY, 2020-10)The media landscape in Kenya has changed over time with more internet-enabled channels, giving marketers a wide range of communication mediums to advertise through. This has made institutions to push their advertising ... -
Strategic Innovation and Growth of Public Universities in Kenya
(2020-10)he Kenya’s education sector is a dynamic one and highly competitive with the increase of both private and public universities. Public universities have been relying on capitation fund and own source revenue. Many of ... -
EMPIRICAL EXAMINATION OF APPROPRIATENESS OF FINANCIAL STATEMENT ANALYSIS MODELS IN INFLUENCING SHAREHOLDER WEALTH OF LISTED NON FINANCIAL FIRMS IN KENYA
(KABARAK UNIVERSITY, 2020-11)The market share price is considered by investors to be an observable and real measure of shareholder wealth, despite possibility of mistakes by financial markets in assessment of shareholder wealth. Investing public and ... -
INFLUENCE OF WORKPLACE ENVIRONMENT ON TRANSFER OF LEARNED SKILLS IN STATE CORPORATIONS IN KENYA
(KABARAK UNIVERSITY, 2020-11)The success of any training programme can be gauged by the extent to which learned skills are transferred back to the workplace and utilized by employees. This study sought to assess the influence of workplace environment ... -
EFFECT OF BUSINESS MANAGEMENT TRAINING ON FINANCIAL PERFORMANCE OF DEPOSIT TAKING SAVINGS AND CREDIT CO- OPERATIVE SOCIETIES IN KENYA
(KABARAK UNIVERSITY, 2020-11)Savings and Credit Cooperative Societies play an important role in economic development as part of the financial system. In order to increase financial inclusivity and realize Vision 2030, the Kenyan government has introduced ... -
INFLUENCE OF SELECTED HUMAN RESOURCE MANAGEMENT PRACTICES ON JOB SATISFACTION OF SECURITY PERSONNEL IN PUBLIC SECONDARY SCHOOLS IN BARINGO COUNTY, KENYA
(KABARAK UNIVERSITY, 2020-11)Employee job satisfaction is a critical aspect in organizations because it affects work-related behaviours such as productivity, efficiency, absenteeism and turnover. However, in Baringo County, there has been a notable ... -
ASSESSMENT OF COMMUNITY RESILIENCE TO IMPACTS OF CLIMATE CHANGE RELATED DISASTERS ON THE ENVIRONMENT IN LOWER NYANDO RIVER BASIN, KISUMU COUNTY, KENYA
(KABARAK UNIVERSITY, 2020-11)Residents of lower Nyando River Basin, Kisumu County are predisposed to flooding and drought cycles, whose impacts are exacerbated by climate change. These phenomena leave trails of destruction, which negate cumulative ... -
AN ISO 27001 BASED MODEL TO DETERMINE UNIVERSITY INFORMATION SECURITY MATURITY UNDER UNCERTAINTY
(KABARAK UNIVERSITY, 2021-01)The use of information technology and related process has permeated into organizations of all sizes. Moreover, in recent years, almost all organizations, if not all are involved in protecting their technology investment, ... -
AN ANALYSIS OF SELECTED STUDENT MANAGEMENT PRACTICES ON RETENTION IN SECONDARY EDUCATION IN KENYA
(KABARAK UNIVERSITY, 2021-05)One of the education policies of the government of Kenya according to the Basic Education act of 2013 is the provision of free and compulsory basic education with the anticipated target of achieving universal secondary ... -
INFLUENCE OF MARKETING MIX STRATEGIES ON SALES PERFORMANCE OF BIXA ORELLANA AMONG SMALL SCALE FARMERS IN KWALE COUNTY, KENYA
(KABARAK UNIVERSITY, 2021-06)Bixa Orellana, a natural food-colour, is in high demand in both local and international markets due to its health benefits. The sales performance of the crop remains relatively low in Kenya despite its potential contribution ... -
STRATEGIC MANAGEMENT PRACTICES, INTERNAL ORGANIZATIONAL FACTORS AND DISASTER MANAGEMENT IN KENYA: A CASE OF NATIONAL GOVERNMENT DEPARTMENTS
(KABARAK UNIVERSITY, 2021-10)In the past few decades, Kenya, like other African country, has reported a surge in the number of disasters. Kenya’s response to disasters has been ad-hoc and uncoordinated. The institutional and legal frameworks on ... -
EFFECT OF FINANCIAL FACTORS ON AFFORDABILITY OF HOUSING AMONG THE LOW-INCOME HOUSEHOLDS IN NAKURU EAST AND NAKURU WEST SUB-COUNTIES, KENYA
(KABARAK UNIVERSITY, 2021-10)Access to adequate and quality housing is considered as a key economic and social right to all humans. Affordable housing is associated with a number of outcomes including; social, health, development, financial and ... -
DRAMATURGIES OF FEMALE REPRESENTATION IN SELECTED KENYAN DRAMA
(KABARAK UNIVERSITY, 2021-11)This study examines the dramaturgies used in the representation of the female gender in Kenyan drama. The study examines Kyalo‘s The Hunter is Back (2010), Imbuga‘s The Return of Mgofu (2011) and The Green Cross of ... -
INFLUENCE OF FINANCIAL INCLUSION ON PERFORMANCE OF MICRO AND SMALL ENTERPRISES IN KERICHO COUNTY, KENYA
(KABARAK UNIVERSITY, 2021-11)Financing has been identified as a key element for micro and small enterprises to thrive in their drive to build productive capacity, to compete, create jobs and to contribute to poverty alleviation in developing countries. ... -
RELATIONSHIP BETWEEN SELECTED FORMS OF BULLYING AND PSYCHOSOCIAL ADJUSTMENT AMONG SECONDARY SCHOOL STUDENTS IN BUNGOMA COUNTY, KENYA
(KABARAK UNIVERSITY, 2021-11)Psychosocial health of many learners at both primary and secondary levels in the 21 st century has been adversely affected by various factors. Amongst many documented factors, the influence of bullying on psychosocial ... -
PERCEIVED INFLUENCE OF SELECTED PSYCHOSOCIAL FACTORS ON RISKY SEXUAL BEHAVIOURS AMONG UNDERGRADUATE STUDENTS: A CASE OF EGERTON AND KABARAK MAIN CAMPUSES IN NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2021-11)Psychosocial factors may shape sexual attitudes and behaviours of young people either positively or negatively. Risky sexual behaviours have become a challenge all over the world and may have major negative impact on ... -
EFFECT OF RELATIONSHIP MARKETING ORIENTATION ON CUSTOMER LOYALTY: A SURVEY OF STAR-RATED HOTELS IN NORTH RIFT, KENY
(KABARAK UNIVERSITY, 2021-11)With business rivalry getting fiercer, the most pressing issue that organizations must address is how to gain customer loyalty and maximize client lifetime value. The focus of Relationship Marketing Orientation is on ... -
EFFECT OF COOPERATIVE LEARNING APPROACH ON ACADEMIC MOTIVATION, ACHIEVEMENT IN ENGLISH AND ENVIRONMENTAL PERCEPTION AMONG COUNTY CO-EDUCATIONAL SECONDARY SCHOOLS, NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2021-11)A lot of scholarly research articles have lauded the positive significant contribution of Cooperative Learning Approach (CLA) and its effect on student‟s academic achievement. The objectives of the study were to: determine ...