Browsing Doctorate Theses and dissertation by Author "e0cc0340-d04c-4000-9e73-21d17db1a8f1"
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SERVICE TIPPING AS A COMPETITIVE ADVANTAGE STRATEGY FOR PERFORMANCE OF HOTELS IN KENYA: A BALANCED SCORE CARD PERSPECTIVE
MWAMBA, NATHAN MUGAMBI (KABARAK UNIVERSITY, 2021-11)Attainment of competitive advantage is an ultimate goal of any organization. Further, the hotel industry remains extremely competitive world over; not to mention its significance as a major foreign exchange earner in ...