Browsing Doctorate Theses and dissertation by Author "c15a8f20-21f0-44cd-a654-f424718b6a5e"
Now showing items 1-1 of 1
-
EFFECTS OF FIRM LEVEL CHARACTERISTICS ON MARKETING EFFECTIVENESS AMONG MICRO AND SMALL ENTERPRISES IN KITUI COUNTY – KENYA
MWANGULU, JOHNESTER ALI (KABARAK UNIVERSITY, 2016-01)The Micro and Small Enterprises play an important role in the Kenyan Economy, its role and importance in a knowledge-based economy has been highly appreciated and acknowledged. Moreover, in the present economy, Micro and ...