Browsing 6th Annual Conference Kabarak University 2016 by Subject "TRUST AND COMMITMENT"
Now showing items 1-1 of 1
-
THE EFFECT OF TRUST AND COMMITMENT ON CUSTOMER SATISFACTION AMONG PRINTING FIRMS IN NAKURU COUNTY, KENYA
(Kabarak University, 2016)Today’s marketing approaches is characterized by the narrow focus of attracting new customers and increasing the sales in order to deliver competitive advantage. As a strategic response, the business leaders are embracing ...