Browsing School of Business and Economics by Subject "bixa marketing strategy and sales performance"
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The Mediating Influence of Bixa Ollerana Value Chain Government Policy on the Relationship between Product Strategy and sales performance
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2019-07)The main aim of this study was to assess the Mediating Influence of Bixa Ollerana Value Chain Government Policy on the Relationship between Product Strategy and sales performance. The study is based on the following ...