Browsing School of Business and Economics by Author "Njenga, Gitahi"
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Analysing the Effect of Increase Factors on the Performance of Tea Companies in Nandi County, Kenya
Marisin, Winny Cheptoo; Kiplagat, Nehemiah; Njenga, Gitahi (Stratford Peer Reviewed Journals and Book Publishing Journal of Strategic Management, 2023-11)Blue ocean concept plays a critical role in strategic management in organization especially in tea industry which has led to tremendous growth over the past years. It is in regard to this strategic focus that this study ...