| dc.description.abstract | Privacy invasion is an offence perpetrated by availability, access, and use of advanced
mobile devices when they land in the wrong hands of people who have the intention of
infringing into the space of either individuals or organizations. There have been many
incidences of infringement on people‟s privacy by exposing their personal lives to third
parties and the general public, a factor which is associated with detrimental effects. The
study sought to integrate mobile application security strategies as a measure towards
curbing privacy invasion. The general objective was to evaluate the effects of mobile
application security strategies on privacy invasion among mobile shop operators in
Nakuru East Sub-County, Kenya. The specific objectives were; to examine data
encryption, advanced software testing techniques, risk analysis, and privacy settings on
privacy invasion among mobile shop operators in Nakuru East Sub-County, Kenya. The
study was guided by the technology acceptance model, restricted access or limited
control theory of privacy, control theory of privacy, and seclusion theory of privacy. The
study adopted a cross-sectional research design, and was carried out in Nakuru East SubCounty,
Kenya.
The
units
of
observation
were
mobile
shops
within
Nakuru
town,
while
the
units of analysis were operators of mobile shops. According to Nakuru East SubCounty
Business Register (20 9), there are 221 mobile shops within Nakuru town. The
researcher used Purposive sampling method to select respondents (Operators) from each
of the 221 mobile shops. Nassiuma‟s (2000) formula was used to determine the sample
size of 70 operators of mobile shops. The study used structured questionnaires to
facilitate data collection. The pilot study was conducted in Eldoret town‟s Central
Business District where questionnaires were issued out to 7 selected operators of mobile
shops. The collected data was analyzed with the aid of the Statistical Package for Social
Sciences. Descriptive statistics encompassing frequencies, percentages, means and
standard deviations were used in the analysis. In addition, inferential statistics such as
correlation and multiple regression analysis were used. The results of the study revealed
that there was a negative and statistically significant correlation between data encryption
and privacy invasion of the mobile users in Nakuru town. The results of the study further
revealed that there was a negative and statistically significant correlation between
advanced software testing techniques and privacy invasion. The results of the correlation
analysis further indicated that better risk analysis reduces cases of privacy invasion of
mobile users in Nakuru town. The results of the study revealed that a strong negative
correlation existed between Privacy setting and privacy invasion. From the findings the
study recommended that mobile shop operators within Nakuru East Sub-County should
adopt data encryption security strategy because it allows protection of data that they do
not want anyone else to have access to. The study further recommended that mobile shop
operators should adopt advanced software testing techniques because they provide
stakeholders with information about the quality of the software product or service under
test | en_US |
