Information systems (IS) for competitive intelligence (CI) in small and medium enterprises
|Information systems have emerged to be a powerful tool for driving competitive advantage for firms Prior research has shown that very few SMEs use the analytical power of IS to drive their performance especially in developing economies This has been blamed on the overall cost of adopting and maintaining information systems The essence of CI is to use your competitors data to drive your market strategy
|Information systems (IS) for competitive intelligence (CI) in small and medium enterprises
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