Browsing Master of Business Administration (MBA) by Subject "Customer service Strategies, Customer loyalty, Quality service strategies, Service bay ambience strategies, Technology support strategies."
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THE EFFECT OF CUSTOMER SERVICE STRATEGIES ON CUSTOMER LOYALTY: EVIDENCE FROM CIC INSURANCE GROUP- NAKURU COUNTY
(KABARAK UNIVERSITY, 2016-11)The aim of this study was to investigate the effect of customer service strategies on customer loyalty of insurance firms. The study specifically sought to establish the extent to which quality service, service bay ambience ...