Browsing Master of Business Administration (MBA) by Subject "Competitive Strategies, Cost Leadership, Customer Focus, Performance, Payment Terms and Product differentiation"
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INFLUENCE OF COMPETITIVE STRATEGIES ON PERFORMANCE OF SECOND HAND VEHICLE DEALER FIRMS IN NAKURU EAST SUBCOUNTY, KENYA
(KABARAK UNIVERSITY, 2019-11)The second hand vehicle dealership in Kenya has continued to be an extremely competitive sector. In the context of performance, the sector is considered to account for over 70% of the vehicles in Kenyan roads. This study ...