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    Browsing Master of Business Administration (MBA) by Author "ADIKHA, LIDAULI PAUL"

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        THE EFFECT OF CUSTOMER SERVICE STRATEGIES ON CUSTOMER LOYALTY: EVIDENCE FROM CIC INSURANCE GROUP- NAKURU COUNTY 

        ADIKHA, LIDAULI PAUL (KABARAK UNIVERSITY, 2016-11)
        The aim of this study was to investigate the effect of customer service strategies on customer loyalty of insurance firms. The study specifically sought to establish the extent to which quality service, service bay ambience ...

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