Browsing Master of Business Administration (MBA) by Title
Now showing items 72-91 of 191
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EFFECT OF SOCIAL MEDIA MARKETING AS A COMPETITIVE STRATEGY ON SALES PERFORMANCE FOR SMALL AND MEDIUM ENTERPRISES IN NAKURU CBD
(KABARAK UNIVERSITY, 2018-10)The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are ... -
EFFECT OF SOCIAL MEDIA MARKETING AS A COMPETITIVE STRATEGY ON SALES PERFORMANCE FOR SMALL AND MEDIUM ENTERPRISES IN NAKURU CBD
(KABARAK UNIVERSITY, 2018-10)The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are ... -
EFFECT OF STOCK MARKET VOLATILITY ON PROFITABILITY OF LISTED COMMERCIAL BANKS IN KENYA
(KABARAK UNIVERSITY, 2016-11)The banking system plays a crucial role for any economy and any form of disruption in its functioning would have negative effects on the whole economy. It is therefore important to know the factors that influence the ... -
EFFECT OF STRATEGIC APPROACHES ON THE PERFORMANCE OF STAR RATED HOTELS IN NAIROBI COUNTY, KENYA
(Kabarak University, 2023-11)While the hospitality industry makes a great contribution to the economic development of a country, many hotels encounter organizational challenges associated with poor of strategic response approaches. Such strategies ... -
EFFECT OF STRATEGIC LEADERSHIP ON ORGANIZATIONAL PERFORMANCE OF FAMILY OWNED BUSINESSES IN NAKURU EAST SUB COUNTY, KENYA
(KABARAK UNIVERSITY, 2020)Family owned businesses play a crucial role in the economy through employment creation, income generation and also in accumulation of wealth. However, the family owned businesses face performance challenges such as poor ... -
EFFECT OF STRATEGY IMPLEMENTATION ON FIRMS’ PERFORMANCE IN KENYA: A CASE OF CLEARING AND FORWARDING FIRMS IN NAIROBI COUNTY
(Kabarak University, 2023-11)The primary objective of the study was to address the knowledge gap concerning the effect of strategy implementation on business performance within the context of Kenya. The specific objectives of the study encompassed the ... -
EFFECT OF UNIONIZATION ON EMPLOYEES’ PERFORMANCE IN FAMILY OWNED BUSINESSES IN KENYA. A CASE STUDY OF STEEL STRUCTURES LIMITED, NAIROBI.
(KABARAK UNIVERSITY, 2016-11)This study attempted to establish the effect of unionization on employees’ performance in family owned businesses in Kenya. The need to manage employee performance every day is the key to an effective performance management ... -
EFFECT OF UNIONIZATION ON EMPLOYEES’ PERFORMANCE IN FAMILY OWNED BUSINESSES IN KENYA. A CASE STUDY OF STEEL STRUCTURES LIMITED, NAIROBI.
(KABARAK UNIVERSITY, 2016-11)This study attempted to establish the effect of unionization on employees’ performance in family owned businesses in Kenya. The need to manage employee performance every day is the key to an effective performance management ... -
EFFECT OF WORKING CAPITAL MANAGEMENT ON CORPORATE FINANCIAL PERFORMANCE: A SURVEY OF AUTOMOBILE AND ACCESSORIES COMPANIES LISTED AT NAIROBI SECURITIES EXCHANGE, KENYA
(KABARAK UNIVERSITY, 2017-11)Working capital management entails the relationship between a firm's current assets and its current liabilities and it plays an integral role in financial decision making. It involves the management of the most liquid ... -
EFFECT OF WORKING CAPITAL MANAGEMENT ON CORPORATE FINANCIAL PERFORMANCE: A SURVEY OF AUTOMOBILE AND ACCESSORIES COMPANIES LISTED AT NAIROBI SECURITIES EXCHANGE, KENYA
(KABARAK UNIVERSITY, 2017-11)Working capital management entails the relationship between a firm's current assets and its current liabilities and it plays an integral role in financial decision making. It involves the management of the most liquid ... -
EFFECT OF WORKING CAPITAL MANAGEMENT ON FINANCIAL PERFORMANCE OF LISTED COMMERCIAL AND SERVICE FIRMS AT NAIROBI SECURITIES EXCHANGE LIMITED KENYA
(KABARAK UNIVERSITY, 2018-09)The study analyzed the relationship of WCM on financial performance, taking the case of Firms in the Commercial and Services Segment of NSE, Kenya. Specifically, the study analyzed the effect of accounts receivable, accounts ... -
EFFECTIVE STRATEGIES OF MANAGING GENERATION “Y” TEACHERS IN PUBLIC SECONDARY SCHOOLS IN KENYA: THE CASE OF KHWISERO SUB-COUNTY
(Kabarak university, 2013)Generation Y teachers present a challenge to school managers in terms of providing to them desirable leadership that can make their strengths become a benefit to the school. Research has identified dealing with the ... -
THE EFFECTIVENESS OF A RISK BASED SUPERVISION MODEL AS ADOPTED BY THE KENYAN CAPITAL MARKET
(KABARAK UNIVERSITY, 2014)Risk based supervision (RBS) is a structured approach that concentrates on the identification of potential risks faced by firms and the assessment of the financial and operational factors in place to minimize and mitigate ... -
THE EFFECTIVENESS OF A RISK BASED SUPERVISION MODEL AS ADOPTED BY THE KENYAN CAPITAL MARKET
(KABARAK UNIVERSITY, 2014)Risk based supervision (RBS) is a structured approach that concentrates on the identification of potential risks faced by firms and the assessment of the financial and operational factors in place to minimize and mitigate ... -
EFFECTIVENESS OF AGENCY BANKING IN ENHANCING COMPETITIVE STRATEGY IN BANKING SECTOR: A CASE OF KENYA COMMERCIAL BANK IN NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2016-11)This study examined the ways in which the KCB Mtaani (agency banking) has been used as a competitive strategy at KCB through the enhancement of the financial inclusion within Nakuru County. The need for a competitive ... -
EFFECTS OF AGENCY BANKING ON ACCESSIBILITY OF FINANCIAL SERVICES IN NAKURU TOWN, NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2015)There has been unprecedented competition in the financial sector particularly amongst commercial banks. This trend has persuaded banks to be more innovative in order to remain relevant in the sector. One of the key innovations ... -
EFFECTS OF AGENCY BANKING ON ACCESSIBILITY OF FINANCIAL SERVICES IN NAKURU TOWN, NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2015)There has been unprecedented competition in the financial sector particularly amongst commercial banks. This trend has persuaded banks to be more innovative in order to remain relevant in the sector. One of the key innovations ... -
EFFECTS OF BOARD STRUCTURE ON ORGANIZATION PERFORMANCE: A CASE STUDY OF ALL THE LISTED ORGANIZATIONS IN THE NAIROBI SECURITIES EXCHANGE
(KABARAK UNIVERSITY, 2018-11)There has been a renewed interest on the role of the boards in the performance of an organization due to various corporate scandals and failures. Corporate governance affects organizations‟ performance as organizations ... -
EFFECTS OF BOARD STRUCTURE ON ORGANIZATION PERFORMANCE: A CASE STUDY OF ALL THE LISTED ORGANIZATIONS IN THE NAIROBI SECURITIES EXCHANGE
(KABARAK UNIVERSITY, 2018-11)There has been a renewed interest on the role of the boards in the performance of an organization due to various corporate scandals and failures. Corporate governance affects organizations‟ performance as organizations ... -
EFFECTS OF BUDGETARY ALLOCATIONS ON FINANCIAL SUSTAINABILITY OF PUBLIC HEALTH FACILITIES IN NAKURU WEST SUB COUNTY, KENYA
(KABARAK UNIVERSITY, 2018-11)Universal healthcare constitutes one of the fundamental goals enshrined in the Vision 2030. Indeed, the government is presently striving to ensure as many Kenyan citizens as possible have access to affordable health services. ...