Browsing Master of Business Administration (MBA) by Author "d65985dc-013d-407a-99fb-eecde32bc13f"
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INFLUENCE OF PRODUCT PACKAGING ATTRIBUTES ON CHOICE OF DETERGENTS PURCHASED BY CONSUMERS IN NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2016-11)With the growing liberization of trade and business in Kenya, many manufacturing firms are now able to produce and bring to the markets broad varieties of products. On the other hand consumers have become more knowledgeable ... -
INFLUENCE OF PRODUCT PACKAGING ATTRIBUTES ON CHOICE OF DETERGENTS PURCHASED BY CONSUMERS IN NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2016-11)With the growing liberization of trade and business in Kenya, many manufacturing firms are now able to produce and bring to the markets broad varieties of products. On the other hand consumers have become more knowledgeable ...
