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INFLUENCE OF ADVERTISING THROUGH MEDIA ON CONSUMERS’ ATTITUDE: A COMPARISON OF ONLINE AND OFFLINE CHANNELS USED BY SELECTED COMMERCIAL BANKS IN NAIROBI COUNTY, KENYA
(KABARAK UNIVERSITY, 2020-10)
The media landscape in Kenya has changed over time with more internet-enabled channels, giving marketers a wide range of communication mediums to advertise through. This has made institutions to push their advertising ...
INFLUENCE OF RESOURCES ON RETENTION OF PUPILS WITH DISABILITIES: A CASE OF MAINSTREAMED PRIMARY SCHOOLS IN BOMET COUNTY, KENYA
(KABARAK UNIVERSITY, 2020-02)
Mainstreamed system of education is one of the most effective ways of creating an inclusive and human tolerant society. The government of Kenya has advanced in implementing the mainstreaming policy by ensuring that children ...
INFLUENCE OF WORKPLACE ENVIRONMENT ON TRANSFER OF LEARNED SKILLS IN STATE CORPORATIONS IN KENYA
(KABARAK UNIVERSITY, 2020-11)
The success of any training programme can be gauged by the extent to which learned skills are transferred back to the workplace and utilized by employees. This study sought to assess the influence of workplace environment ...
FINANCIAL INCLUSION DETERMINANTS AND THEIR EFFECT ON UTILISATION OF FORMAL FINANCIAL SERVICES BY SMALLHOLDER FARMERS IN KENYA
(KABARAK UNIVERSITY, 2020-09)
Kenya’s financial services sector has witnessed significant technological revolution in the
past decade resulting to new financial products. Whereas 80 percent of Kenyan adults owned
a formal bank account as at 2019, the ...
ANALYSIS OF EFFECTS OF ADOPTION OF MARKETING ORIENTATION ON SUCCESS OF MARKETING STRATEGIES IN MICROFINANCE INSTITUTIONS IN NAIROBI -KENYA
(KABARAK UNIVERSITY, 2020-05)
Successful marketing starts with a considered, well-informed marketing strategy. Contrary to earlier philosophies such as production orientation, marketing oriented organizations are driven by a shift towards a marketplace ...
RELATIONSHIP BETWEEN SELECTED UNIVERSITY CULTURES AND STUDENT RETENTION IN CHARTERED CHRISTIAN UNIVERSITIES IN KENYA
(KABARAK UNIVERSITY, 2020-02)
This study sought to address the problem of low student retention in Chartered Christian
Universities in Kenya. University cultures make up the academic and social
environment in any university and are therefore key to ...
A CLOUD COMPUTING SECURITY ASSESSMENT FRAMEWORK FOR SMALL AND MEDIUM ENTERPRISES IN KENYA
(KABARAK UNIVERSITY, 2020-01)
Cloud computing plays a very important role in the development of business and competitive edge for many organisations including SMEs. Cloud computing is considered to be a very capable and able internet-based computing ...
EFFECT OF BUSINESS MANAGEMENT TRAINING ON FINANCIAL PERFORMANCE OF DEPOSIT TAKING SAVINGS AND CREDIT CO- OPERATIVE SOCIETIES IN KENYA
(KABARAK UNIVERSITY, 2020-11)
Savings and Credit Cooperative Societies play an important role in economic development as part of the financial system. In order to increase financial inclusivity and realize Vision 2030, the Kenyan government has introduced ...
EMPIRICAL EXAMINATION OF APPROPRIATENESS OF FINANCIAL STATEMENT ANALYSIS MODELS IN INFLUENCING SHAREHOLDER WEALTH OF LISTED NON FINANCIAL FIRMS IN KENYA
(KABARAK UNIVERSITY, 2020-11)
The market share price is considered by investors to be an observable and real measure of shareholder wealth, despite possibility of mistakes by financial markets in assessment of shareholder wealth. Investing public and ...
RISK MANAGEMENT AND ITS EFFECT ON PERFORMANCE OF COMMERCIAL REAL ESTATE ENTREPRENEURIAL INVESTMENTS IN KENYA
(KABARAK UNIVERSITY, 2020-04)
This study was set to investigate risk management and its effect on the performance of
commercial real estate entrepreneurial investments in Kenya. Objectives of the study
include determination of how technical risk ...