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Relationship between Service Quality and Customer Loyalty: Evidence from Star-Rated Hotels in North Rift, Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2019-07)
The tourism and hospitality sector in North Rift Kenya have grown tremendously since 2013 due to several factors, the main being the onset of the devolved systems of Government which has helped to bring more resources ...
INFLUENCE OF CUSTOMER EMOTIONS ON CUSTOMER LOYALTY AMONG STAR-RATED HOTELS IN NORTH RIFT, KENYA
(European Centre for Research Training and Development, 2019-07)
With business competition becoming more intense, the most important issues that sellers face are on providing excellent quality products or services and keeping loyal customers to ensure long-term profit to their ...