Browsing Business Administration by Subject "Bixa marketing strategy and sales performance"
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The moderating influence of Bixa orellana value chain government policy on the relationship between promotion strategy and sales performance
(International Journal of Academic Research and Development, 2019-05)In health conscious countries mostly in Europe and America, Bixa, a natural coloring is in high demand from manufactures of butter, margarine and cheese. Bixa is also used as pigments and flavoring in confectionery flour ...
