• Analysing the Effect of Increase Factors on the Performance of Tea Companies in Nandi County, Kenya 

      Marisin, Winny Cheptoo; Kiplagat, Nehemiah; Njenga, Gitahi (Stratford Peer Reviewed Journals and Book Publishing Journal of Strategic Management, 2023-11)
      Blue ocean concept plays a critical role in strategic management in organization especially in tea industry which has led to tremendous growth over the past years. It is in regard to this strategic focus that this study ...
    • Effect of Cost Cutting Strategy on Performance of Star Rated Hotels in Nairobi County 

      Kiprop, Victor Kibet; Kiplagat, Nehemiah; Kamau, Geoffrey (The International Journal of Business Management and Technology, 2023-12)
      While the hospitality industry makes a great contribution to the economic development of a country, many hotels encounter organizational challenges associated with poor cost cutting. Such result, huge losses and sometimes ...