Browsing Business Administration by Author "Cheruiyot, David Kisa"
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The moderating influence of Bixa orellana value chain government policy on the relationship between promotion strategy and sales performance
Cheruiyot, David Kisa; Mwaura, Peter; Tanui, John Kipkorir (International Journal of Academic Research and Development, 2019-05)In health conscious countries mostly in Europe and America, Bixa, a natural coloring is in high demand from manufactures of butter, margarine and cheese. Bixa is also used as pigments and flavoring in confectionery flour ...