Browsing 9th Annual Conference Kabarak University 2019 by Author "Mwaura, Peter"
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The Influence Of Competition On Market Performance Of Privately Owned TVET Colleges In Kenya
Gichuki, Kenda; Mwaura, Peter; Kiprop, Symon (KABARAK UNIVERSITY, 2019-09)In the last one hundred years, the higher education sector at a global stage has been rapidly expanding, a phenomenon that education specialists call “massification” of education. From a net enrolment of 500000 students ... -
The Moderating Influence Of Bixa ollerana Value Chain Government Policy On The Relationship Between Marketing Mix Strategies And Sales Performance
Cheruiyot, David K.; Mwaura, Peter; Tanui, John K. (KABARAK UNIVERSITY, 2019-09)Bixa is grown in Kwale, Lamu and Kilifi Counties by small scale farmers and further processed for export by private companies as a natural coloring for butter, margarine, cheese and beverages. Bixa Ollerana crop was ...