Browsing Conference Papers by Subject "Social Media; Customers, Sentiment analysis; Topic modelling, LDA, CRM, sCRM"

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Customer Profiling from Social Media Engagement using LDA and Sentiment Analysis Approach

WAMUYU, Patrick Kanyi; MURSI, Japheth (KABARAK UNIVERSITY, 2020-10-05)

Social media is now an essential component of the daily life of consumers. People usually share their interest, thoughts on brands and companies through discussions, tweets and status. At present, companies are competing ...