Browsing Conference Papers by Subject "Relationship"

Now showing items 1-2 of 2

Assessing the Relationship between Customer Satisfaction and Features of M-Banking Apps in Kenya

Unknown author (Kabarak University, 2016)

Daniel (2007) defines M-Banking as the deployment of technology to offer services using systems that include short message services, Unstructured Supplementary Service Data (USSD), smartphone Apps, among others. M-Banking ...
An Investigation into the Relationship between Consumer Involvement and Choice of Daily Newspapers by Readers in Kenya

Busolo, Mr. Hillary; Njanja, Prof. Lilly; Ogutu, Prof. Martin (Kabarak University, 2016)

One of the significant concepts in consumer behavior is information processing by consumers, which encompasses the process during which consumers’ come into contact with information, notice it, apprehend it, retain it in ...