Browsing Conference Papers by Subject "Marketing Strategy, Marketing Mix Strategy and Sales Performance"
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The Moderating Influence Of Bixa ollerana Value Chain Government Policy On The Relationship Between Marketing Mix Strategies And Sales Performance
(KABARAK UNIVERSITY, 2019-09)Bixa is grown in Kwale, Lamu and Kilifi Counties by small scale farmers and further processed for export by private companies as a natural coloring for butter, margarine, cheese and beverages. Bixa Ollerana crop was ...