Browsing Conference Papers by Author "WAMUYU, Patrick Kanyi"
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Customer Profiling from Social Media Engagement using LDA and Sentiment Analysis Approach
WAMUYU, Patrick Kanyi; MURSI, Japheth (KABARAK UNIVERSITY, 2020-10-05)Social media is now an essential component of the daily life of consumers. People usually share their interest, thoughts on brands and companies through discussions, tweets and status. At present, companies are competing ...