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    Browsing Conference Papers by Author "Busolo, Mr. Hillary"

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        An Investigation into the Relationship between Consumer Involvement and Choice of Daily Newspapers by Readers in Kenya 

        Busolo, Mr. Hillary; Njanja, Prof. Lilly; Ogutu, Prof. Martin (Kabarak University, 2016)
        One of the significant concepts in consumer behavior is information processing by consumers, which encompasses the process during which consumers’ come into contact with information, notice it, apprehend it, retain it in ...

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